Mental health: Man’s train station sign aims to change lives

How to Choose the Right Venue for Your Next Hybrid Event

In the last year and a half, the events industry has been turned upside down, making it important to start setting new expectations for the future. But where do you begin? The mere mention of the word “hybrid” will cause shivers and non-committal brush offs from many event organizers. The main reason for this is… Continue reading How to Choose the Right Venue for Your Next Hybrid Event

Forget hybrid events. It’s about a hybrid world!

It seems that every single big tech company is thinking of hybrid solutions for a hybrid world. We are probably all exhausted from listening to all these theories and theses around Hybrid events. If it’s true that we are going to be living in a hybrid world (and I think that it is), we should… Continue reading Forget hybrid events. It’s about a hybrid world!

Exposure doesn’t pay: Why tech conferences should compensate their speakers

Conferences have come a long way in the last 30 or so years. When I started attending conferences, as an undergraduate student, the model for conferences based around academic researchers presenting their work to each other, see what is current in the field, and help to advance their field of study by establishing new paradigms… Continue reading Exposure doesn’t pay: Why tech conferences should compensate their speakers

Building a User Event Data Pipeline

Artificial Intelligence lending a helping hand to the virtual event industry

Since the coronavirus pandemic took hold of our lives, virtual events have taken centre stage. With evolving time, virtual events are becoming the new normal, and AI is no longer something that business owners, marketers or organisers can afford to ignore. There is no denying that AI is proving to be one of the most… Continue reading Artificial Intelligence lending a helping hand to the virtual event industry

Five Tips For Engaging Consumers In A World Of Hybrid Events

More than a year after Covid-19 first appeared in the U.S., there are still ongoing restrictions in some areas while live events, performances and gatherings slowly return. For those in experiential marketing and corporate entertainment, there has been a race to develop new and exciting ways to bring the same energy from a live experience to a… Continue reading Five Tips For Engaging Consumers In A World Of Hybrid Events

New Research: The Future of Event Strategy

In our latest crusade to learn more about how marketers are navigating virtual and hybrid event waters, we teamed up with ON24 and Market2Marketers and asked 200 B2B marketers about their thoughts on the future of marketing events. Click here to access the full research report. According to our new research, virtual and hybrid events… Continue reading New Research: The Future of Event Strategy

What we learned about Hybrid Events from two weekends of Essence Fest

Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. The hybrid gathering combined elements of Essence magazine’s wildly popular in-person festival… Continue reading What we learned about Hybrid Events from two weekends of Essence Fest

The Impact of COVID on events

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